随着我国经济发展进入新常态和教育改革的不断深入,应用型民办高校在培养创新创业人才方面扮演着日益重要的角色。本文旨在探讨应用型民办高校创新创业文化建设的现状及问题、意义及策略,以期为我国应用型民办高校创新创业文化建设的实践提供参考。最后,本文提出以下几点建议:第一,将数字技术、专业教育与创新创业教育相融合。第二,普及创业知识,加强校园创新创业文化环境建设。第三,优化创新创业实践平台,改善创新创业教学团队。第四,推动产学研合作,优化教师考核和评价制度。第五,长期开展高质量创新创业活动,培养学生创新型思维。As China’s economic development has entered the new normal and the deepening of education reform, application-oriented private universities are playing an increasingly important role in cultivating innovative and entrepreneurial talents. This paper aims to discuss the current situation, problems, significance and strategies of innovation and entrepreneurship culture construction in application-oriented private colleges and universities, in order to provide reference for the practice of innovation and entrepreneurship culture construction in application-oriented private colleges and universities in China. Finally, this paper puts forward the following suggestions: First, integrate digital technology, professional education with innovation and entrepreneurship education. Second, popularize the knowledge of entrepreneurship and strengthen the construction of campus innovation and entrepreneurship cultural environment. Third, optimize the innovation and entrepreneurship practice platform, and improve the innovation and entrepreneurship teaching team. Fourth, promote industry-university-research cooperation and optimize the teacher assessment and evaluation system. Fifth, carry out long-term high-quality innovation and entrepreneurship activities to cultivate students’ innovative thinking.