科学技术的不断进步和互联网的普及,让电子商务行业迅速崛起,成为21世纪的时代特征。自从1965年“人脸识别”这一概念被提出来,到今天只有几十年的时间,但是其应用领域十分广阔,深入我们生活的方方面面,对人类生活的影响很深远,把我们带入“刷脸”时代。在电子商务行业人脸识别技术同样被广泛的运用,其被运用于电子商务的在线支付、身份识别、登录认证等,人脸识别给电子商务行业带来安全和便捷的同时也给我们带来了一些伦理问题。文章首先对人脸识别技术进行简单介绍,然后阐释人脸识别技术在电子商务领域中的运用,接着分析其在电子商务运用中引发的主要伦理问题,最后针对这些问题提出了有效的应对策略。With the continuous progress of science and technology and the popularization of the Internet, the rapid rise of e-commerce industry has become a characteristic of the 21st century. Since the concept of “face recognition” was put forward in 1965, it has only been a few decades since today, but its application field is very broad, in-depth in all aspects of our lives, and has a far-reaching impact on human life, bringing us into the era of “face recognition”. In the e-commerce industry, face recognition technology is also widely used, which is used in e-commerce online payment, identity identification, login authentication, etc. Face recognition brings security and convenience to the e-commerce industry, but also brings us some ethical issues. This paper first introduces the face recognition technology briefly, then explains the application of face recognition technology in the field of e-commerce, then analyzes the main ethical problems caused by its application in e-commerce, and finally puts forward effective countermeasures for these problems.
随着人工智能技术的快速发展,AIGC (生成式人工智能)在电商行业中得到了广泛应用,显著提升了内容生成效率、优化了用户体验,并推动了营销策略的创新。AIGC能够自动生成产品描述、广告文案、客服回复等内容,显著降低运营成本,增强创意与创新能力。然而,AIGC的广泛应用也带来了诸多法律风险,例如著作权侵权、虚假广告、个人信息侵权等法律问题。本文对AIGC在电商行业中的应用场景及相关法律风险进行了深入分析,并提出了应对这些风险的具体对策,包括加强知识产权保护、规范虚假广告、强化数据隐私保护措施等,以及进一步完善相关的法律法规,以更好地应对AIGC技术带来的挑战,为电商企业提供法律合规的实践指导,并为立法者如何适应技术发展提供参考。With the rapid development of artificial intelligence technology, AIGC (Generative Artificial Intelligence) has been widely used in the e-commerce industry, significantly improving the efficiency of content generation, optimizing the user experience, and driving innovation in marketing strategies. AIGC can automatically generate product descriptions, advertising copy, customer service responses and other content, significantly reducing operating costs and enhancing creativity and innovation. However, the wide application of AIGC also brings many legal risks, such as copyright infringement, false advertising, personal information infringement and other legal problems. This paper makes an in-depth analysis of the application scenarios and related legal risks of AIGC in the e-commerce industry, and puts forward specific countermeasures to deal with these risks, including improving intellectual property protection, regulating false advertising, strengthening data privacy protection measures, etc., and further improving relevant laws and regulations to better cope with the challenges brought by AIGC technology. It provides practical guidance on legal complian
本文回顾与展望了眼动追踪技术在电子商务领域的应用。眼动追踪技术通过分析用户视线行为,优化用户体验和广告效果,实现个性化推荐。尽管面临技术成本高、数据隐私保护和数据分析复杂性等挑战,未来研究将聚焦技术创新、多模态数据融合和人工智能应用,推动眼动追踪技术在电商的深入发展。预计该技术将与VR、AR等新兴平台结合,为电商带来更丰富的用户体验和商业价值。The paper reviews and looks forward to the application of eye-tracking technology in the field of e-commerce. Eye-tracking technology optimizes user experience and advertising effects by analyzing visual behavior, and enables personalized recommendations. Despite challenges such as high technological costs, data privacy protection, and the complexity of data analysis, future research will focus on technological innovation, multimodal data fusion, and the application of artificial intelligence to promote in-depth development of eye-tracking technology in e-commerce. It is anticipated that this technology will be integrated with emerging platforms such as virtual reality (VR) and augmented reality (AR), bringing a richer user experience and commercial value to e-commerce.
