The synthesis and characterization of coil-rod-coil triblock oligomers, poly（ethylene oxide）-b-p-hexaphenyl-b- poly（ethylene oxide）, are described. The number of repeating ethylene oxide units in each flexible block are 3 （EO3-PHP- EO3）, 8 （EOs-PHP-EO8）, 13 （EO13-PHP-EO13）, and 17 （EO17-PHP-EO17）, respectively. The structures of these oligomers are confirmed by ^1H-NMR, 13C-NMR, EA, and MALDI-TOF mass spectrometry. The introduction of soluble poly（ethylene oxide） coils to the rigid p-hexaphenyl segment significantly improves the solubility of the oligomers, so they can form smooth thin films by spin-coating from their solutions. The oligomers are quite thermally stable and have 1% weight loss temperatures at above 340℃ under nitrogen. They can emit strong blue light in both solution and film state, and have fluorescence quantum yields of about 40% in chloroform. They are expected to have potential applications in optoelectronic devices.
