为优化人体器官捐献宣教的针对性和有效性,通过问卷调查就大学生人体器官捐献信息接触、信息认知和捐献意愿情况进行了解。并提出以促使有意愿人群更加积极坚定,转变无意愿人群的误解和偏见,提升不知道人群的知晓度为目标的宣教路径,具体包括:增强并优化核心医学知识的科学普及和捐献程序及管理的社会宣传,提升捐献知晓度;构建捐献社会氛围,扭转传统文化和生死观念对捐献意愿的影响,加强捐献接纳度;开展多种线下生命教育活动,激发捐献参与度。To optimize the pertinence and effectiveness of organ donation education, a questionnaire survey was conducted to understand college students’ exposure to organ donation information, information awareness, and donation willingness. The thesis proposed a practical path with the goal of making the willing people more active and determined, changing the misunderstandings and prejudices of the non-willing people, and improving the awareness of unknown people. By strengthening the scientific popularization of core medical knowledge and popularizing the donation process and management, the awareness of donation can be promoted;through building a social atmosphere for donation to reverse the impact of traditional culture and construct a neo-life-and-death value, people would accept the donation-idea;and by collaborating with relevant organizations to conduct various offline activities that citizens can participate in and through which they can receive life education, the willingness to donate would be stimulated.
