An American Tragedy is one of the most representative novels of Theodore Dreiser.The novel tells a story of Clyde Griffiths' corruption from an innocent boy into a murderer by pursuing pleasure and high status.This paper analyses Clyde's tragedy causes from the historic social environment and the weakness in his personality.The paper can be divided into four chapters.The first chapter is introduction;including the background and meaning of study.The second chapter is the plot of the novel and introduces the main characters.The chapter three analyses the main causes which results in protagonist's tragedy,including social factors,family factors as well as character factors.In the last chapter the writer makes a conclusion that Clyde's tragedy is both the tragedy of himself and the tragedy of bourgeoisie.He is also a victim under capitalist system.
Advertising activity is not only a commercial activity,but a cultural exchange as well. As a subculture belonging to commercial culture,the advertising culture itself consists of product culture and marketing culture. The international advertising is a promoting form of cross-national and cross-cultural marketing. In the process of China's international advertising,translators play a significant role in the application of advertising language as well as confront with a lot of difficulty due to the differentiation between culture and language in different countries. Since the translation of international advertising obviously differs from those of the other genres,the translators must have a good command of the language,social culture,the customs,the art,psychology,market economics,advertising principles,etc. Therefore,it is necessary to apply new strategies in translation.
