Based on tourist resources' evaluation and tourism market development of Huangshan Hot Spring Scenic Area,by combining with relevant theories of "SWOT",the paper has identif ied the leading functional orientation and tourism development idea of the hot spring scenic area.Meanwhile,by following the principle of "sustainable use" of Huangshan natural resources,planning strategies and implementing suggestions have been put forward based on "addition,subtraction,multiplication and division".The ultimate purpose is to create diversified tourism experiences for tourists and improve tour quality of hot spring scenic area,and f inally build Huangshan tourism brand of "Snowy Hot Spring".
